Chief Marketing Officer

About the Role

As the Chief Marketing Officer (CMO) at Filiquid, you will play a pivotal role in shaping the brand’s identity, driving marketing strategies, and accelerating our growth within the decentralized finance (DeFi) ecosystem. Your leadership will be crucial in crafting and executing marketing initiatives that resonate with our diverse community, attract new users, and build lasting partnerships. You will lead a dynamic team, oversee marketing campaigns, and ensure that Filiquid stands out in a competitive landscape.

What you’ll be doing;

• Develop, implement and execute comprehensive marketing strategies to promote Filiquid’s brand, products, and services
• Build and maintain a strong, recognizable brand identity within the DeFi and blockchain communities.
• Foster a vibrant and engaged community through innovative marketing campaigns, social media interaction, outreach and community events to increase user engagement and loyalty
• Oversee the creation of compelling and informative content that educates and engages our target audience.
• Manage the content strategy across all social channels, including blogs, social media, newsletters, and more.
• Identify and establish strategic partnerships with other DeFi projects, influencers, and industry leaders.
• Collaborate with external partners to amplify Filiquid’s reach and impact.
  Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
• Lead, mentor, and grow a high-performing marketing team while fostering a collaborative and innovative team environment.
• Develop and manage the marketing budget, ensuring cost-effective strategies and optimize spending to maximise ROI results.
• Set key performance indicators (KPIs), track the performance of marketing initiatives and provide regular reports on marketing activities, outcomes and recommendations for improvements