Product Marketing Manager

Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. “We Do Crypto. You Do You.” – Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that’s just getting ready for take-off. Join us.

Birthday Research

Birthday Research (BR) is our Blockchain Research and Development arm. Fuelled by the best minds in the industry, BR seeks to develop best-in-class blockchain innovations with the mission of enabling the next bound of Web3.

As a pioneering force, our work spans cryptographic research, deep blockchain consensus development, and smart contracts development — with a laser-sharp focus on driving the industry frontier while tackling the most demanding DeFi challenges of today. To date, one of our core contributions, DeFiChain, has garnered over 1 billion USD in total value locked on the layer-1 protocol.

We are a fast-growing, globally distributed, close-knit team of multi-disciplinary doers and getters. Join Birthday Research today to be a part of the driving force shaping the future of decentralization.

What you’ll do

• Work closely with the Marketing and Product team to develop and manage promotion of new and existing products
• Support marketing/ community engagement calls when appropriate to provide deeper dives into the product
• Work closely with the Head of Product to craft product narrative based on the roadmap
• Engage internal and external stakeholders to promote the narrative of the product
• Strategize and coordinate efforts across a multi-functional marketing team including brand, community, PR, social media, content
• Continuously gain insight into customer use of current products, untapped opportunities and buyer personas
• Manage marketing budget and approval processes

What you’ll need

• At-least 2+ years of experience in a product marketing role at a tech company, with a track record of outstanding achievements
• Keen understanding of software product management
• Strong passion for the cryptocurrency space
• Excellent listening, verbal and written skills and are able to communicate effectively to a diverse audience with varying degrees of understanding of the company’s products and blockchain
• Strong interpersonal skills and ability to work with teams to make things happen
• Comfortable working in a fast-moving environment

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you’ll have fun. The best places to work at, are often also the most fun to work at. That’s us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.