Senior Account Executive, Ads (L3)

Advertising Sales: Own individual sales quota and consistently meet or exceed sales targets through new client acquisition, account retention, and revenue growth. Deliver consultative sales by understanding client needs and providing recommendations on monetization, targeting, and performance to maximize ROI. Leverage expertise in CoinGecko’s digital advertising offerings to negotiate and secure contracts that align with both client and CoinGecko business objectives.

Revenue Growth: Contribute to optimizing ad inventory allocation, pricing, and sales performance. Collaborate with the product team to evaluate new ad units and maximize the use of existing offerings.

Sales Forecasting: Analyze sales data to produce accurate forecasts, identify risks and growth opportunities, and support strategic decision-making. Own forecasting for your portfolio and provide insights from client interactions to help refine team sales strategies. 

Lead Generation: Source new business opportunities, implement client acquisition strategies, and qualify new leads through inbound/outbound efforts. Drive client acquisition by managing the sales pipeline, scheduling meetings, and updating CRM. Collaborate with Growth on strategies to improve pipeline quality.

Relationship management: Act as a trusted advisor to clients and agencies, managing complex relationships and aligning client needs with internal capabilities. Escalate issues when needed and maintain accurate CRM records.

Media Planning: Develop media plans for clients, ensuring they align with client goals and CoinGecko’s ad offerings. Provide strategic input on creative formats, placements, and budget allocation, while coordinating with internal teams for smooth execution.

Market Research: Research and analyze market conditions, competitor trends, and investment drivers to inform sales strategy. Share actionable insights to support client and management decisions.

Sales Reporting & Analytics: Deliver in-depth reporting and insights that help clients understand value and drive growth and retention. Track individual sales performance on a weekly, monthly, and quarterly basis and ensure targets are met. Prepare and present actionable reports on sales performance to internal stakeholders.

Sales Operations & Process Optimization: Support process refinement by identifying inefficiencies and proposing scalable solutions. Ensure accurate forecasting and CRM management. Able to create playbooks to guide junior team members on CRM best practices and documentation standards.

Collaboration: Work closely with internal teams such as AdOps to ensure seamless execution of advertising campaigns and overall client satisfaction. Partner with Product to test new ad formats and share performance feedback from high-value clients. Able to answer technical questions from other departments or outside the organization related to our product offerings.

Coaching: Able to mentor interns as well as junior-mid team members. Provide material feedback on the work of junior and mid-level team members. Participate in knowledge sharing activities.

You are required to support any ad hoc tasks as required by the company.

Proven Ability: You have 3-5 years of experience in advertising sales and consistently exceeding targets, ideally in startups or fintech. 

Education: Bachelor’s degree in marketing, business, or related field is a plus.

Product Knowledge: You have a strong understanding of CoinGecko Ad products, customer needs, and the crypto/blockchain landscape.

Sales Knowledge: You have expertise in full sales lifecycle (prospecting, nurturing, closing), pipeline management, sales reporting, forecasting and analysis.

Familiarity with Data Tools: You are proficient in CRM tools (HubSpot) and leveraging data insights for decision-making.

Familiarity with AdTech: You have proficiency in AdTech including standard principles of ad serving, analytics, and targeting. You also understand various ad formats and ad costs types (e.g. CPM/CPC/CPA etc.).

Strategy & Research Skills: You have strong market research, competitor analysis, and GTM strategy experience. You use a data-driven approach to forecasting and optimizing performance, with the ability to translate sales data into actionable insights to refine strategy.

Project Management: You have strong project management skills, handling multiple initiatives while managing risks, costs, and timelines. You possess high attention to detail, accuracy, and quality, ensuring top execution standards.

Entrepreneurial: You are self-motivated, resourceful, and have an entrepreneurial mindset with the ability to succeed in a fast-paced and highly agile environment.

Communication: You can build strong relationships within the team and with customers, effectively engaging stakeholders and leaders through compelling verbal and written communication to drive successful sales pitches.

Negotiation: You have strong negotiation and persuasion skills to obtain buy-in, close high-value deals, and secure favorable terms.

Leadership: You are a natural leader who influences and collaborates with stakeholders at all levels. You are able to work independently, drive improvements, and foster team growth.

Growth Mindset: You have strong critical thinking and problem-solving skills, balancing constraints with business needs. You are passionate for continuous learning, staying ahead of industry trends, Web3, and emerging technologies.

Web3 Interest: You have a keen interest in blockchain, cryptocurrency, NFT, web3, and metaverse topics.