Senior Manager, Growth Marketing (DeFi)

Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

Senior Manager, Growth Marketing (Defi)

We are looking for a Senior Manager of Growth Marketing to join the Ava Labs Marketing team. This individual will be responsible for the overall program growth, onboarding and retention of users within the DeFi vertical on the Avalanche platform. This particular role will be an integral part of our team’s efforts to promote current and upcoming technical solutions.

WHAT YOU WILL DO

• Collaborates with Growth Marketing VP and cross departmental management teams on the development of integrated marketing plans for the Avalanche Platform
• Leads marketing project teams in areas such as top of funnel awareness/brand, mid-funnel analysis/consideration and bottom of funnel acquisition/conversion
• Utilize in depth knowledge of organizational objectives to Increase developer retention and re-engagement
• Design and guide implementation of measurement/attribution frameworks through reporting of spend allocation
• Assess team progress by establishing and monitoring growth goals and KPIs
• Contribute to team processes as a hands on strategist/contributor
• Interpret, visualize, and create compelling data backed narratives
• Manage portions of platform growth marketing P/L
• Learn and effectively utilize new data driven software tools
• Create initial performance marketing strategies for the DeFi vertical at Ava Labs
• Set direction for what type of messaging will/should be used in various channels
• Contribute ideas to team discussions while remaining flexible to execute on final direction, as determined by cross functional team of stakeholders

WHAT YOU WILL BRING

• 5+ years of marketing, product marketing, or product management for a technology company
• Strong understanding of fintech products/services, major DeFi primitives, dApps, and how users engage with relevant products/communities
• Prior experience working in high growth startups or rapidly developing industries
• Successful track record of marketing products for web3 end users
• Project management and the ability to lead through influence, not authority
• Notion
• Figma and/or similar wireframing tools
• Excel and/or Google Sheets
• Strong copywriting skills
• SQL is a plus

Base Salary Range: $142,000 – $177,600

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

WHY AVA LABS?

Looking to join a world-class blockchain development team? If you’ve ever thought about joining an early stage Web3 company – this is it! We’re a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We’re highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.