Product Marketing Manager
A bit about us:
Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.
Come and join us as we pioneer in this space!
A bit about the role:
We’re expanding our Product Marketing capabilities to better serve our incredible developers and as such, we’re looking for a technical Product Marketing Manager to join the team!
You will have ownership over a particular product area and be the source of truth for positioning, marketing communications, and product adoption. You will be a critical contributor to enabling the Sales and Marketing organisation to win customers and ultimately revenue for the business, as well as establishing a continuous feedback loop to inform our product roadmap.
If you love video games, mobile games or you’re an early-adopter to web3 games – we want to hear from you! Your passion for gaming will have direct impact on the meaningful marketing strategies you deploy.
You will have the opportunity to:
- Craft positioning and messaging that resonates with and motivates customers / target audience.
- Research and recommend new approaches and differentiation tactics through GTM, positioning, and storytelling.
- Work closely with product teams to conduct market research to develop recommendations into a new market and subsequent product strategy
- Enable customer success and sales team with collateral to acquire customers including sales decks, value propositions, product overview decks and more
- Work closely with product teams to turn their roadmap and launches into meaningful marketing moments
- Develop and update competitor positioning
- Establish a deep understanding of of our target personas and audiences – their objectives, pain points, and concerns
- Create and maintain step-by-step journey maps to identify each interaction with our brand and products
- Own the product acquisition funnel and implement optimisation tactics
- Collaborate with the Product, Engineering, and Design teams to improve the user experience across each touchpoint
- Be a source of truth for data-driven insights
We would love you to have:
- Strong qualitative and analytical mind-set to cut through the noise of opinions when approaching market and customer problems
- Pragmatic and resourceful persona. You thrive in collaborative environments and adept at working with cross-functional and global teams
- Ability to see and communicate the big picture in an inspiring way
- Experience with determining opportunities and threats through comprehensive analysis of current and future trends
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting the best global talent:
💸We commit to paying globally competitive salaries and contributions & we share our products’ success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
💻 While we offer flexible working arrangements, we have an epic head office in the heart of Sydney and offer remote office hubs around the globe via a WeWork all-access pass
📲We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Get premium access to mindfulness resources, online fitness classes and discounts at major retailers through Perkbox
Leave when you need it the most:
👨👧👦New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone’s perspectives and experiences as this has been a significant driver of our success so far. For this reason, we strongly encourage candidates of all backgrounds to get in touch. Even if you don’t meet all the job listing requirements, do yourself (and us) a favour by still applying! You’ll likely bring something to the workplace that we haven’t thought of yet, and we would love to hear from you.
We are a 2022 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out – We don’t accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
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